How to Use Your Customers as Your Creative Collaborators
Successful marketing all boils down to your ability to understand your customers and consistently communicate with them through creative advertising.
In the past, customer insights were the topic of focus groups and research, but that can be expensive and unnatural. Is an isolated room full of strangers the best place to pick your customer’s brain? Not really. Today, 61 percent of consumers report that social media impacts their buying decisions…so why not use that to your advantage?
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