July 2015

3 Unknown Sales Secrets

The more someone trusts you, the more willing they are to share their pain points and needs with you. At this point you can make a realistic judgment call to decide if the product or service you’re selling is, in fact, a good fit. When you’re truthful enough to turn down a potential sale, you’re actually building a lifelong customer.

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How to Fail Your Way to the Top

Playing it safe is a path towards ‘me too’ products and irrelevancy.

When a company grows, it can often become more reluctant to risk and failure. Mature companies are almost eager for tried-and-true techniques to implement. Fast-growth companies should be striving to learn from (and not repeat) failures rather than “not to fail.”

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How to Cultivate Your Brand By Becoming an Expert Storyteller

If you believe your story is important, it will be shared, retold and passed on. In doing what matters and telling a story that matters, you will spark an inner fire among people that will make it naturally sharable and can provide an organic increase in your company’s growth and long-term viability.

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