April 2016

29 Apr '16

Why 3D Renders Are Blowing Our Minds

29/04/2016 | Comments: 0 | Posted by: Sam Harris | In: Marketing

Consider the manpower and dollars needed to photograph Mercedes latest vehicle in a bustling urban atmosphere? Or one of Ikeas many dining room sets that would be perfect for an array of decorative settings. Now consider all the uncontrollable factors such as weather and lighting that can become a photo shoot’s worst nightmare. Almost all of which can be avoided with the help of highly skilled 3D artists. More and more agencies are now seeking talented graphic artists whose skillsets contain 3D rendering. One can only expect this trend will continue to grow.

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22 Apr '16

How to Market Yourself as a Thought Leader

22/04/2016 | Comments: 0 | Posted by: Molly Reynolds | In: Marketing

The founders of businesses are becoming just about as visible as the companies they create. In a culture that is obsessed with social media, reality TV, and crowd-funding, it makes sense that the public wants to connect with new brands on a personal level. And you don’t get much more personal than knowing the CEO!

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12 Apr '16

How to Use Your Customers as Your Creative Collaborators

12/04/2016 | Comments: 0 | Posted by: Brian De La Torre | In: Marketing

Successful marketing all boils down to your ability to understand your customers and consistently communicate with them through creative advertising.

In the past, customer insights were the topic of focus groups and research, but that can be expensive and unnatural. Is an isolated room full of strangers the best place to pick your customer’s brain? Not really. Today, 61 percent of consumers report that social media impacts their buying decisions…so why not use that to your advantage?

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