May 2016

3 Exponentially Better Alternatives to Banner Advertising

*First published on INC

Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital marketing game footage to draw upon. I even placed MasterCard’s very first banner ad on Yahoo in early 1995. At that time, we were delivering click through rates north of 10% on a consistent basis.

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