What’s the most appetizing way to engage current Patak’s Facebook fans while attracting new ones? Throw a dinner party, of course. To set the table for this multilayered strategy, Trepoint created a Patak’s Party Kit – filled with Patak’s product coupons, recipe ideas and party planning tips – giving fans everything they needed to host an Indianthemed dinner party for close friends and family.
Dinner was a success, as the party kit promotion built a network of advocates and boosted the brand’s Facebook fan base by 5,000 within the first 30 days. Not only that, but an additional 6,330 Facebook users accepted a dinner party invitation from fans that signed up for the party kit, resulting in increased brand awareness and a 420% projected ROI.