The Future of Marketing is Increasingly Collaborative
A few years back, I witnessed one of my co-workers plotting to seek revenge on Time Warner Cable after a particularly annoying incident. Allegedly, she had taken a whole day off work to wait for the cable guy who never showed up, then later charged her for something she didn’t buy; when she called customer service, they put her on hold multiple times. The anger was building in her and she was determined to fix this on her lunch break, so she brought out the big guns: Twitter.
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