Blog Archives

30 Aug '16

The Future of Marketing is Increasingly Collaborative

30/08/2016 | Comments: 0 | Posted by: Molly Reynolds | In: Marketing

A few years back, I witnessed one of my co-workers plotting to seek revenge on Time Warner Cable after a particularly annoying incident. Allegedly, she had taken a whole day off work to wait for the cable guy who never showed up, then later charged her for something she didn’t buy; when she called customer service, they put her on hold multiple times. The anger was building in her and she was determined to fix this on her lunch break, so she brought out the big guns: Twitter.

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12 Apr '16

How to Use Your Customers as Your Creative Collaborators

12/04/2016 | Comments: 0 | Posted by: Brian De La Torre | In: Marketing

Successful marketing all boils down to your ability to understand your customers and consistently communicate with them through creative advertising.

In the past, customer insights were the topic of focus groups and research, but that can be expensive and unnatural. Is an isolated room full of strangers the best place to pick your customer’s brain? Not really. Today, 61 percent of consumers report that social media impacts their buying decisions…so why not use that to your advantage?

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08 Jan '16

5 Ways to Keep Creative Teams Productive

08/01/2016 | Comments: 0 | Posted by: Bert Stouffer | In: Productivity

When you see an article about “creatives,” maybe you think of the writers meetings on 30 Rock. Or maybe you think of the offices of some start-up in Silicon Valley where 20-somethings sit on sofas, drinking coffee and shooting Nerf basketballs while they write computer code. There certainly are plenty of workplaces like that and their management challenges are unique. However, having a real knack for managing creative talent has a much broader application across the economy than you might think.

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