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Beacons: Get to The Point

You may be hearing the buzz about beacons in the retail world – iBeacons, PayPal Beacons, and so on. While the excitement around beacons is clear, it can be difficult to understand what beacons really are, what they can do for you, and why you should care. In this first installment of Trepoint’s whitepaper series "Get to The Point," we’ll explore those questions.

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About Trepoint
Trepoint is an experienced team made up of marketers, technologists, and consultants. We've got the innovation, creativity and skills to address the things that truly matter.
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About the Author
Bill Carmody is the CEO of Trepoint. He is the acclaimed author of the book "Online Promotions," and has contributed to various marketing publications.
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