Fishing Where the Fish Are
Are you easy to conduct business with? Is your path to purchase a frictionless experience or are there unnecessary obstacles that potential buyers have to overcome? Are you engaging tomorrows customers in the places they’re informing purchase decisions or are you waiting (and hoping) they come to you?
More often than not, brands embrace a ‘If we build it, they will come’ strategy. Unless you’re Apple, that’s probably not going to work for you. In fact, a good percentage of your potential customers likely don’t even know you exist. So how do you open your aperture a bit and look beyond the confines of your own world in the interest of customer acquisition?
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