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4 Ways to Create Customer Advocates

Customer opinion is the most powerful marketing tool available to businesses. Through social media, Yelp, or Google reviews, potential customers look to current customers for unbiased, neutral feedback and are much more likely to take action based on others’ experiences. This is why your customers are your most powerful marketers.

Social media has amplified the customer voice to unprecedented levels; no question about it, the good, the bad and the downright ugly will be heard…LOUDLY.

Savvy marketers know that to build trust in the social media age, they must continually elevate the customer experience. An optimized customer experience = consumer trust = referrals.

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