A website redesign with a core approach that applied critical importance to content discovery. Through the use of impactful imagery and easy to navigate content categorization, we crafted an immersive environment where uncovering new ways to Just Say Olé become an inevitably native behavior. Both the focus and strategic structure of the site created an easy to use resource for busy moms to find satisfying, timesaving tips and ideas for her family.
In the end, our conscious effort to build greater discoverability into every page translated to immediate results. Within the first three months after launch the new site saw a 154% increase in total site sessions and 55% increase in total pageviews versus the three months prior.